Local Services Ads are moving into Google Ads as a specialized Performance Max campaign with pay-per-lead goals. Ads still show on Search and Maps, and you still pay for valid leads, not clicks. Prepare now so the migration does not blindside your reporting, budgets, or intake.
Backed by a money-back guarantee and Google Partner certification.
Per Google Ads Help, not rumor. Know what moves and what stays before you rewrite your playbook.
Channel overviews: Local Services Ads and Google Ads. Comparisons: Ads vs LSA for law firms and LSA vs Ads for pool companies.
First wave for select U.S. home and storefront trades, including plumbing, HVAC, electrical, appliance repair, house cleaning, lawn care, roofing, pest control, and moving.
Broader advertiser groups, including many service-area businesses without storefronts and accounts with custom bidding or booking setups.
Remaining categories and non-U.S. accounts transition. Watch your admin email and LSA banners, not a third-party calendar.
Google says the account administrator gets an advance email about 14 days before the account-specific migration date, plus dashboard banners and a later reminder. Treat Google Ads Help as the source of truth for timeline and product details. No blog post, including this one, can invent guarantees for your account.
Performance history does not carry over. Screenshot or export spend, leads, and trends you need for year-over-year comparisons.
Business hours sync from your Google Business Profile. If you list hours you do not answer, you set yourself up for missed contacts and billable-risk pain.
Confirm the phone and message path that will receive leads in Ads. Speed still decides whether a lead becomes a booked job.
Expect your historical weekly average to become a daily average (÷ 7) as Google describes. Monthly spend logic stays capped, do not panic at the daily number alone.
Learn where Leads live under Goals → Conversions in Google Ads. Bad leads still need a fast dispute habit in the new UI.
Google notes many ads may run right away, but allow up to about two weeks for the process and performance to settle. Do not rebuild the account on day one noise.
Alongside the platform move, keep an eye on broader billable-call rules, for example, policies that can treat missed calls during published business hours as chargeable after a threshold. The safe operating habit does not change: list only hours you can staff, route calls to people who answer, and respond fast to messages.
We are not inventing charge rates or promising how any one dispute will land. Read Google’s current lead and dispute guidance for your account, and build intake that survives the rules as written.
We manage Local Services Ads through the transition, report backups, hours and routing checks, budget shape, and dispute workflows in Google Ads. Leads are tracked to booked jobs, not vanity dashboards that look fine while the calendar is empty.
We also pair LSA with Search and SEO so you are not dependent on one UI when Google moves the furniture. For trade-level strategy, see service businesses, or contact us.
We are a Google Partner agency with a money-back guarantee. The scoreboard is work you book.
We map your trade wave, intake capacity, and what must be ready before your migration email lands.
Report backup, hours honesty, routing, budget expectations, and how Search/SEO cover gaps.
We manage the channel through migration and report on booked jobs week over week.
Pay per lead with Google Guaranteed or Screened. Verification, reviews, disputes, and lead quality managed for you.
Explore LSASearch engineered for return, tracked to leads and revenue, not vanity reach. Pair with LSA through the UI move.
Explore Google AdsHVAC, plumbing, roofing, cleaning, and related trades, measured on booked jobs, not spam calls.
Explore Service BusinessesNo. Google is migrating Local Services Ads into a specialized Performance Max campaign type optimized for pay-per-lead goals. It is not the same as standard CPC Performance Max that runs across YouTube, Display, Gmail, and the rest of the Google network. Pay-per-lead placements stay on Search and Maps.
Yes. Google states you still only pay for valid leads, such as phone calls and messages, rather than ad clicks. The billing model stays pay-per-lead; the management UI moves into Google Ads.
Google is rolling out in phases: August 2026 for select U.S. home and storefront trades, late 2026 for broader groups including many service-area businesses, and 2027 for remaining categories and non-U.S. accounts. Your account-specific date comes by email and LSA dashboard banners, treat Google Ads Help as the source of truth, not a blog timeline.
No. Google says previous campaign performance reports do not carry over. Export or screenshot historical LSA reports before your migration day. Past customer lead history does transfer into the Google Ads Leads page.
We manage Local Services Ads through the transition, keep hours and call routing honest, set dispute readiness in Ads, and track leads to booked jobs, not vanity dashboards. We also pair the channel with Search and SEO so you are not LSA-only when the UI changes.
Book a strategy call. We will map your prep checklist, reports, hours, routing, and how Search and SEO cover you through the LSA → Performance Max move.
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