The Starting Point
When Julie opened Paris Bouquets, she did what most local business owners do. She hired an SEO company and started running ads. The SEO work delivered almost nothing, fewer than 100 organic impressions a month, and the ad campaigns had no revenue tracking in place, so there was no way to know what was working or whether a single dollar was coming back. On her best days the shop saw one or two sales. The marketing was busy, but it was not working.
What Ostmen Did
We took over both channels and rebuilt them from the ground up. On the paid side, we restructured the Google Ads account around tightly themed search campaigns and layered in Performance Max with value-based bidding, so the campaigns optimized toward actual revenue rather than clicks. Critically, we implemented accurate revenue tracking from day one, so every dollar of spend could finally be tied to a real sale.
On the organic side, we ran a consistent, compounding SEO program month over month, the kind of durable work that keeps producing long after an ad budget is spent. The two channels reinforced each other: paid captured high-intent buyers immediately while SEO built the long-term foundation.
The Results
The paid campaigns started returning a 4 to 6x ROAS almost immediately once tracking and structure were in place. Over the following 8 to 12 months of consistent ads and SEO work, Paris Bouquets climbed to an average first-page organic ranking, and daily orders grew from one or two to anywhere from 8 to 15 per day, including recurring customers signing up for weekly flower deliveries. The shop went from guessing to growing, with a marketing engine that actually paid for itself.
The momentum showed up on the balance sheet. In a single month, Paris Bouquets nearly doubled its sales volume from $6,300 to $13,500, doubled the number of items sold, cut its no-sale days in half, and booked additional weddings, all while turning its first profit since opening. There were even weekends where Julie had to pause orders because the shop had simply sold out of flowers.
I actually made a profit this month for the first time since I opened, and we went way over our forecast. After all the toil and sweat and worry, finally something is going right.Julie, Paris Bouquets
Real messages from Julie, shared with permission.